Just how powerful is YouTube?

I've been doing some research recently into video syndication sites. I've spent some time poking around Tubemogul and they've got some interesting research papers on video distribution and codecs.

Of particular interest is the study Which Video Sites Deliver the Most Views?

YouTube is a clear winner, but the difference between YouTube and the competition is quite starling.


"While YouTube dominates the averages, sites other than YouTube still control a great deal of the audience out there. Adding up the site averages, a video producer could almost double their audience by also distributing to the additional sites listed."

Read the full paper.