Monday, October 06, 2008

Guardian video experience - that's a fail

I once visited the BBC's Kingswood Warren complex to speak to someone about grey screen technology. It was like green screen (or blue screen) but cooler, I can't remember how or why it was cooler, but it must have been if Kingswood were involved.

Kingswood is supposedly closing, so I was interested to watch a filmed interview from August on the Guardian site with Andy Bower, the BBC head of broadcast research and innovation. The interview content was interesting enough (mainly because of the cutaways) but sadly the overall experience was a real let down.


Firstly, what's with this framing that was used throughout the entire interview footage? I suspect the interviewer may have been sent out on her own, set the camera up and then jumped into shot to carry out the interview.


We've all been in situations where we've had to set up kit quickly, used unfamiliar kit or simply had to do things on the cheap - so I'm sympathetic. But really the Guardian should not be sending people out filming until they know some of the basics of framing a shot. If you spend any money on creating video content, please spend it on getting a camera operator - as experienced as you can afford.

Having watched the video, I looked at the 'Latest videos' content on the right hand side of the player. Having watched something about TV innovation, they're suggesting I then watch an advert with Timmy Mallet or an advert for Channel Five? Of the five videos suggested, three were for TV adverts and two were for Five idents or ads. There were quite a few videos in the Guardian Video section that I would like to have watched, had they been suggested to me.

I'm not usually so harsh, but following recent glorious experiences with Hulu, then I think we should all be striving for better experiences.

1. Know how to frame a shot and hold the camera steady on a tripod.

2. Be very careful with suggested or latest video links. If you don't have enough content to make the experience worthwhile, don't try and fake it. If the system can't suggest very relevant content, then at least make sure it suggests a good variety or cross-section of content.

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