30 seconds of usability testing…
>And Empire online would spot something on their movie review pages which will be frustrating visitors to their reviews pages.
I clicked through three or four reviews thinking “their film reviews are the shortest I’ve ever read – too short in fact”. Only after about the fourth page did I spot the big red link “Read The Full Empire Review ยป” immediately below the star rating.
Truth be told I they’ve noticed this problem and have tried to address it by making the link bigger and brighter – which unfortunately makes it look more like part of the advert and so probably makes the problem worse.
A few simple steps would improve this loads
- don’t put an ad just below this critical link
- don’t make the link so shouty as it just looks like an ad
Ad
Not ad
Trainline.com usability: fail
>My second attempt at buying a train ticket from the trainline today appears to have hit the buffers. I’m in the middle of the transaction, what do I do now? The same thing as the first attempt, wait an hour or so to see if a confirmation email comes through.
Definite fail.
